Talent Acquisition
About Talent Acquisition Our Approach GTM Readiness Program GTM & Engineering Executive Search Career Agent Service
Digital & IT
IT & Digital Consulting Fractional CIO Board Advisory
About Us Our Clients Contact Us LinkedIn
Middle East · Europe · Africa · APAC · North America

Technology Leadership.
Executive Talent.
Business Growth.

TACQTICS helps companies build, transform and scale their technology and leadership capabilities across the Middle East, Europe, Africa, APAC, and North America.

Talent Acquisition

Scalable growth through an agile GTM talent acquisition operating model, executive search and career advisory.

  • GTM Readiness Program
  • GTM & Engineering Executive Search
  • Career Agent Service

Technology Leadership

Senior IT expertise for organizations navigating transformation, AI governance, and growth.

  • IT & Digital Consulting
  • Fractional CIO
  • Board Advisory
0+
Years Experience
TA + IT
Talent Acquisition & Digital & IT
GCC + EMEA + APAC
Regional Coverage
or scroll down to discover everything ↓
Talent Acquisition
Know Us

Your partner for scalable growth
and strategic talent acquisition.

TACQTICS offers a highly specialised, focused approach for start-ups and early-stage companies: scalable growth through an agile, consistent and efficient talent acquisition operating model. We provide high-performance coaching to Go-To-Market recruitment teams, and help you attract, hire and retain the best talent for your business, while ensuring a positive candidate experience throughout.

Scalable Growth Model

An agile, consistent and efficient talent acquisition operating model built to scale with your business, not to slow it down.

Specialised for Start-Ups

A focused approach for start-ups and early-stage companies, with high-performance coaching for GTM recruitment teams.

Attract, Hire, Retain

We help you secure the right talent for your business needs while ensuring a positive candidate experience at every stage.

Why choose TACQTICS

01

Expert Coaches

20+ years of experience in hands-on GTM recruitment and building global GTM talent acquisition strategies.

02

Tactical Programs

Practical learning programs tailored to your context, delivering immediate impact on recruitment performance.

03

Customised Solutions

Designed exclusively for your business, addressing your specific requirements and ensuring a perfect fit.

04

Interactive Sessions

Case studies, exercises and open discussions that equip your teams with hands-on tools for recruitment success.

Our Approach

Four steps, from diagnosis to lasting impact.

We deliver in person and online, with programs tailored to the specific needs of your Sales Leaders and GTM talent acquisition teams.

1

In-Depth Consultation

We ask the right questions and assess your business Go-To-Market strategy, so the program is built on how you actually sell and hire.

2

SWOT & Recommendations

We build a SWOT of your hiring engine and make clear recommendations for the coaching and enablement program that follows.

3

Defined Timeline & Progress Reviews

A defined delivery timeline with regular progress reviews, so training lands on schedule and stays accountable to outcomes.

4

Continuous Feedback & Best Practice

Ongoing feedback sessions and best-practice sharing to extract maximum value long after the sessions end.

TACQTICS Services & Solutions

Our Talent Acquisition services.

Three services, one objective: give your Go-To-Market hiring engine the process, the people and the pace it needs to scale.

01

GTM Readiness Program

Modules that enable early-stage companies to kickstart their Go-To-Market talent acquisition strategy, giving GTM recruiters and hiring managers the knowledge and skills to attract top talent.

Explore the platform →
02

GTM & Engineering Executive Search

A high-level search program that finds the right GTM and Engineering talent, and ensures a successful recruitment process from first brief to onboarding.

See how we search →
03

Career Agent Service

For sales professionals and executives: approach your desired companies with confidence, and reach places you could not get to alone.

For candidates →
GTM Readiness Program

Kickstart your GTM talent
acquisition strategy.

The TACQTICS Go-To-Market Readiness platform gives your Sales Recruiters and hiring teams a competitive edge in attracting top talent. It establishes a clear process with a complete end-to-end view of how talent is identified, approached, qualified and hired, with a positive candidate experience throughout.

The modules

Delivered in person or online. Duration shown per module.

Talent Brand Messaging

5-6 hours

A critical part of your employer branding strategy. Shapes your ability to attract, engage and retain top talent, and strengthens the organisation's reputation in the market.

Impact
Attract top talentEngage employeesRetain top talentStronger reputation

Company Pitch: the 3Ps

3-5 hours

A pitch structured around People, Product and Process. Gives a well-rounded view of the company: human capital, innovative products and efficient operations, all in one narrative.

Impact
Showcases human capitalHighlights productProves process maturityAppeals to top talent

Hiring Manager Talk Track

3-4 hours

A defined talk track for hiring managers and recruiters. A consistent, efficient approach that delivers tailored pitches and a fair, effective hiring process.

Impact
Consistent messagingTailored pitchesPositive employer brand

Interview Process

2-3 hours

A structured and thorough interview process for sales candidates. Saves time and cost, improves the candidate experience and sharpens hiring decisions.

Impact
Time savingCost savingBetter candidate experienceImproved hiring decisions

Profiling

2-4 hours

Building a detailed profile of each candidate to assess fit for the role. Identifies the skills, experience and traits that matter, improving selection and retention.

Impact
Improved selectionTime savingIncreased retentionReduced hiring costs

Messaging Best Practice

3-4 hours

Targeted outreach by email or LinkedIn InMail, personalised to highlight your value proposition. The way to reach highly skilled professionals who are not actively looking.

Impact
Reaches passive candidatesCuts through the noiseHigher response rates

Qualification: the 3 Whys

3-4 hours

Why You, Why the Company, Why Now. A framework to assess real alignment between a candidate and the organisation, beyond a match on skills alone.

Impact
Values alignmentHigher satisfactionBetter performanceTeam cohesion

PG Playbook

4-6 hours

A pipeline generation playbook covering sourcing strategies, candidate outreach and follow-up. Reduces time-to-fill and builds a robust, engaged talent pool.

Impact
Data driven insightsReduced time to fillEnhanced talent poolStronger employer brandLong term relationships

PRP: Pipeline Reconciliation Plan

Per engagement

A visual checklist of tools and channels that maps out the recruiting territory, then optimises each stage of the process for a steady flow of qualified candidates.

Impact
Optimised channelsPipeline reviewedRecruitment data analysedContinuous monitoring

Candidate Engagement

1-2 hours

Building a positive relationship between candidate and organisation. Candidates who feel valued produce better outcomes for both sides, hired or not.

Impact
Candidates feel valuedPositive candidate experienceStronger relationships

Recruitment Operating Rhythm

1-2 hours

The collaborative rhythm between hiring manager and recruiter. Improves communication, shortens time-to-hire and reduces the cost of hiring.

Impact
Improved communicationFaster time to hireBetter candidate experienceLower cost of hiring

Metrics for Success (M4S)

2-3 hours

A scalable framework of weekly and quarterly performance metrics: time to hire, cost per hire, quality of hire, offer acceptance, candidate experience and retention.

Impact
Time to hireCost per hireQuality of hireCandidate experienceDiversity and inclusionOffer acceptance rateEmployee retention

Hiring Forecast

2-3 hours

Analysing the pipeline to predict quarterly hires against business goals. Helps teams prioritise roles and, for GTM roles, protects revenue and sales performance.

Impact
Roles prioritisedGreater efficiencyRevenue protectedSales performance
GTM & Engineering Executive Search

Build your value with the right
GTM & Engineering leaders.

TACQTICS is a global executive search practice focused on hiring GTM and Engineering professionals up to senior executive level. We connect leading technology companies with the best commercial and technical talent at every level, helping our clients scale and win in the digitised economy.

Why TACQTICS for executive search

Deep Understanding of the GTM & Engineering Function

Sales, marketing, customer success, engineering and technical delivery. We know how these teams are built, what good looks like, and where hires fail.

Extensive Network

Contacts across the GTM and Engineering space: top performers, rising stars, thought leaders, and both active and passive candidates.

Partnership Approach

We take the time to understand each client's unique needs and goals, and provide ongoing support throughout the recruitment process.

Rigorous Evaluation Process

Commercial and technical skills, experience, cultural fit and potential, assessed properly, so the shortlist is qualified and a real fit.

Our search process

Seven stages, from first brief to a candidate settled in the role.

1

Skills Assessment

In-depth consultation to understand your specific recruitment needs, including the skills and experience the role genuinely requires.

2

Market Mapping

We identify potential candidates and map the market to locate the best talent, including profiles who are not on the open market.

3

Candidate Outreach

We approach potential candidates directly to present the opportunity and assess both their interest and their fit.

4

Candidate Evaluation

Assessment of skills, experience, cultural fit and potential to succeed in the role, with honest feedback on every profile.

5

Interview & Selection

We schedule and run interviews, and provide support and guidance to both sides throughout the selection process.

6

Offer Negotiation

We assist with the offer, making sure you secure the best talent at a fair market value and the candidate joins for the right reasons.

7

Onboarding Support

Support for clients and candidates alike, ensuring a smooth transition and successful integration into the organisation.

GTM roles we place

Sales leadership
VP SalesSales DirectorRegional Sales DirectorBDR Team Lead
Commercial specialists
Account ExecutiveSenior AEBDR / SDRPre-SalesCustomer SuccessProduct Marketing

Engineering roles we place

Digital & IT leadership
CIOCTOCISOCDOVP EngineeringIT DirectorHead of Digital & IT
Technical specialists
Cloud ArchitectDevOps EngineerSecurity EngineerData EngineerERP ConsultantAI Engineer

Where we search

DubaiLondonFrankfurtParisMiddle East / GCCDACHAfricaMENAAPACSingaporeUSACanadaUK

Proven mandates with high-growth companies including CO2 AI, Novisto, Dasseti and DMA.

Career Agent Service, for Sales Professionals

Unleash your talent. Reach places
you could not get to alone.

TACQTICS acts as your trusted advisor, using our industry expertise and networks to guide you toward roles that address your current challenges and offer meaningful career growth. A service to help sales professionals and executives approach their desired companies with confidence.

What we help you master

01

Qualify the Opportunity: the 3Ps

People, Product, Process. How to read a company properly before you commit your next three years to it.

02

The 3 Whys

Why You, Why the Company, Why Now. The framework that turns a good conversation into a compelling case.

03

Driving & Closing the Interview

Tactical tips on how to run an interview rather than sit through it, and how to close it properly.

04

Package Negotiation

How to negotiate base, variable and equity with the confidence of someone who knows the market rate.

How we work with you

1

Assessment

In-depth discussions to identify and agree on three things: your pain points and challenges, your aspirations and career goals, and your drivers and motivations.

Pain points and challengesAspirations and career goalsDrivers and motivations
2

Matching Opportunities

We identify and recommend opportunities aligned to your aspirations and objectives, ensuring a strong fit with the company's values, culture and growth prospects.

3

Career Guidance

Advice on resume refinement, interview preparation, negotiation strategy and professional development, to help you secure the right role.

Share your profile, we respond within 48 hours.
Digital & IT ↓
Digital & IT Consulting

End-to-End Digital & IT Transformation

From strategy to execution, we lead complex Digital & IT programs across carve-outs, ERP deployments, cybersecurity, and cloud modernization.

AI & Data Strategy

Build AI governance frameworks, data platforms, and analytics capabilities that drive measurable business value.

Cybersecurity & Governance

ISO 27001, NIS2, DORA compliance frameworks, CISO advisory, and security architecture for regulated environments.

ERP Deployment

Microsoft Dynamics 365 Business Central, SAP, Sage X3, full-cycle implementation, migration, and adoption management.

Digital & IT Carve-Out & Separation

Full Digital & IT independence programs post M&A, infrastructure, applications, identity, and cloud migration with zero business disruption.

Cloud & Infrastructure

Azure, M365, hybrid cloud architectures, network modernization, and datacenter migration across multi-site organizations.

Digital & IT Organization Design

Target operating model, RACI frameworks, Digital & IT governance, and change management for Digital & IT transformations.

Typical Digital & IT Engagement Contexts

Post-merger Digital & IT integration
Corporate carve-out & IT independence
Scale-up building first IT function
Bridging CIO vacancy
ERP implementation leadership
IT cost reduction mandate
Cybersecurity uplift & ISO 27001 program
AI strategy & adoption roadmap
GDPR / NIS2 / DORA compliance sprint
PE portfolio IT value creation
Digital transformation kickstart
Pre-exit IT readiness & security audit
Building GTM team from scratch
SaaS scale-up DACH/MENA expansion
Fractional Services

Senior Digital & IT Leadership, On Demand.

Senior Digital & IT leadership on demand, without the full-time overhead. Engage a seasoned executive for the scope and duration you need.

Most Requested

Fractional CIO

  • Digital & IT strategy and 3-5 year technology roadmap
  • AI adoption strategy and governance framework
  • Digital transformation program leadership
  • Cybersecurity oversight and risk governance at C-suite level
  • Board and ExCo Digital & IT reporting & governance
  • Regulatory compliance (NIS2, DORA, GDPR, ISO 27001)
  • Vendor management and contract negotiation
  • Digital & IT budget ownership and cost optimization
  • M&A Digital & IT due diligence and carve-out leadership

Fractional Digital & IT Director

  • Digital & IT department management and team leadership
  • Project portfolio governance and prioritization
  • ERP and core system oversight
  • Infrastructure and cloud operations management
  • Digital & IT budget management and procurement
  • Security policy implementation
  • KPI definition and Digital & IT performance tracking
  • Vendor and SLA management

Fractional Head of Digital & IT

  • Day-to-day Digital & IT operations management
  • Helpdesk and support function leadership
  • Network and infrastructure stability
  • End-user computing and device management
  • IT onboarding and offboarding processes
  • Software license management and optimization
  • IT change management and incident response
Board Advisory

Independent IT Advisory
for Boards & ExCo

We provide independent, senior-level IT perspective to boards, audit committees, and executive teams navigating technology risk, digital transformation, and Digital & IT investment decisions.

01

Technology Risk Oversight

Independent assessment of Digital & IT risks, cybersecurity posture, and critical system dependencies for board reporting.

02

Digital Transformation Governance

Structured oversight of major Digital & IT programs, ERP, cloud, AI, ensuring strategic alignment and ROI accountability.

03

IT Investment Advisory

Independent review of IT budgets, vendor contracts, and technology bets to optimize board-level decision making.

04

M&A IT Due Diligence

Pre-acquisition IT health checks, integration risk assessment, and post-merger IT roadmap for investment committees.

Advisory Board Engagement

Structured advisory engagements tailored to your board calendar, quarterly, bi-annual, or per-topic retainer. Fully independent, no vendor conflicts.

Request a Conversation
About TACQTICS

20+ Years. Two Practices.
One Integrated Firm.

We are practitioners turned partners. Senior IT leaders and GTM talent experts who have held the roles we now hire and consult for, delivering from day one, with no learning curve.

20+
Years Experience

Co-founders with hands-on Digital & IT and GTM leadership across Fortune 500 and scale-ups.

2
Practices

Digital & IT Consulting and Talent Acquisition, two disciplines, one integrated firm, no handoffs.

4 Continents
Global Reach

Middle East, Europe, Africa, APAC, and North America, senior delivery wherever you operate.

About the Co-Founder

Two practices. One integrated firm.
Senior practitioners on both sides.

Omar Abdennebi
Omar Abdennebi
Co-Founder & Managing Partner
Dubai, UAE
20+
Years IT
Leadership
$12M+
Program
Budgets
23
Countries
Delivered
3k+
Users
Supported
PMP PRINCE2 ITIL IE Board 2026
Connect on LinkedIn

TACQTICS brings together two complementary practices, senior technology leadership and executive talent acquisition (Go-To-Market and technical recruitment). Omar brings 20+ years of hands-on IT leadership across Fortune 500 and multinational environments, having held the roles we now consult for. He completed the IE Business School Board Director Programme in Madrid. He is supported by a co-founder with deep expertise in executive and GTM recruitment, combining practitioner insight with talent market knowledge to deliver where generalist firms cannot.

✦Air Liquide, Regional IT Director GCC, Africa, MEA & India. Workday HCM for 3,000+ employees across 8 countries. 20% technology cost reduction.
✦Heineken / BRALIMA DRC, Fractional CIO. Full IT carve-out from Heineken global infrastructure. $500K+ annualized savings. $5M+ technology scope.
✦Air Liquide, ServiceNow deployed across 23 countries, 3,000+ users. 30% faster resolution. 25% service efficiency improvement.
✦Heineken AME, Head of IT & Applications. Navision ERP across Rwanda, Tunisia, DRC, Burundi, Lebanon. 35% delivery efficiency improvement.
✦Board Member, DMA (Direct Medical Assistance), Dubai-based healthtech. Providing strategic counsel at the intersection of healthcare technology, commercial execution, and regulatory compliance: AI Governance & Ethics, Technology Audits & Compliance, Commercial & Sales Strategy, Market Expansion & Product Strategy.
Selected Engagements

What we deliver in practice

GTM Recruitment · Startups & Scale-Ups
Executive & Commercial Talent Acquisition

Challenge: High-growth companies needing to build commercial teams fast, with no internal TA capability and no time for generalist recruiters.

Delivered: BDRs, Account Executives, and Regional Sales Directors recruited for CO2 AI, Novisto, Dasseti, and DMA across Germany, France, UK, and Dubai.

4
Scale-up clients
4
Countries
BDR→RSD
Profiles placed
FMCG Manufacturing · DRC
IT Carve-Out & Fractional CIO

Challenge: Full separation from parent group infrastructure across 9 subsidiaries. No in-house IT leadership.

Delivered: D365 Business Central, cloud migration, 34-person team restructure, vendor renegotiation.

$500K+
Annualized savings
$5M+
Technology scope
9
Subsidiaries
Industrial Manufacturing · GCC & Africa
HCM Platform & Cloud Transformation

Challenge: Fragmented HR systems across 20+ countries. No unified HCM. Legacy infrastructure blocking digital strategy.

Delivered: Workday HCM across 8 countries. AWS & Azure migration. Power BI for senior executives.

3,000+
Users on Workday
20%
Cost reduction
8
Countries
Industrial Manufacturing · 23 Countries
ServiceNow Enterprise Deployment

Challenge: Fragmented service management across 23 countries. No unified platform, no KPIs.

Delivered: ServiceNow from scratch, deployed at scale. KPIs, SLAs, executive dashboards. Full adoption programme.

30%
Faster resolution
25%
Service efficiency
23
Countries

Trusted by

Get in Touch

Let's Talk

Not sure where to start? Tell us what you and your business need, and we will get back to you promptly.

WhatsApp

Quick questions, instant reply

+971 52 180 5913
Message us →

Email

For mandates and formal enquiries

oabdennebi@tacqtics.com
Write to us →

LinkedIn

Follow us and connect

/company/tacqtics
Connect →
Based in Dubai, UAE Serving the Middle East, Europe, Africa, APAC and North America Typical response within 48 hours

Send Your CV

We'll get back to you within 48 hours.